Web3 Infrastructure Reaches Mainstream as Major Platforms Integrate Blockchain

Several major social media and e-commerce platforms have integrated blockchain-based identity and payment systems, bringing Web3 functionality to billions of users. These implementations allow users to control their data, monetize content directly, and transfer value without intermediaries. The shift represents a significant departure from the Web2 model of centralized data control and advertising-based revenue. Analysts suggest this mainstream adoption marks cryptocurrency’s transition from speculative investment to practical utility in everyday digital life.